The rules of new product development have changed. The most fundamental nature of supply and demand has shifted and markets have undergone a reversal. Users are in control now, determining the success and failure of every company and product in the market. Companies that underestimate the implications of this shift are guaranteed to fail, wasting time and resources pursuing products the market will not accept.
Demand Horizon is a new mental model for understanding and adapting to the demand-driven economy. It's a framework for making sense of the new rules in product creation, offering both strategic understanding and practical actions for adapting to the new rules of business.
Written by Gerry Campbell, an accomplished executive, entrepreneur and product creator, Demand Horizon illuminates the techniques and approaches that have enabled him to create patented products that are used by every person on earth who uses a search engine, social networking site or smartphone. All proceeds from this book will be donated to charities supporting education and family development
Gerry Campbell is a respected product visionary, putting his passion to work as a CEO, global executive, entrepreneur and successful angel investor. He built a $500 million dollar business within a Fortune 500 company and served as global president of one of the world's largest news and financial information companies. He is a patented inventor of search technologies that are used by almost every site, app and device on the planet every day. He's led more than a billion dollars of profitable product innovation and business creation.
Gerry is a graduate of The Ohio State University with a BA in Mass Media and an MBA in Marketing and Competitive Strategy.